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Lerwick IPA and Azure part of Morrisons’ new Scottish craft beer range

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Lerwick IPA and Azure part of Morrisons’ new Scottish craft beer range

 

IPA and Azure Morrisons launch

Morrisons have extended their craft beer range and introduce their customers to an expansive range of high quality craft beer from Scotland by working collaboratively with the Food and Drink Hub (Scotland) Ltd and a variety of Scottish brewers. This comes amidst demand from Scottish consumers for new, innovative craft beers from local producers.

The Food and Drink Hub’s beer expert, Steve Wallace, worked with Scottish breweries and Morrisons to identify some of the best beers available from Scotland.

Isla Mercer, Chief Executive of Lerwick Brewery said: “We are delighted to be part of Morrisons new Scottish craft beer range. Food and Drink Hub have done a fantastic job of coordinating this deal and understanding the collaborative nature of the Scottish brewing industry allowing this extensive range increase to happen.”

The Food and Drink Hub’s team has over 70 years of retail and buying experience. The team includes Steve Wallace who is one of Scotland’s leading beer buying experts.

Steve Wallace, Head of Commercial at the Food & Drink Hub commented:
“The craft beer scene in Scotland is thriving both in terms of number of breweries and the quality of liquid being produced and the Scottish beer consumers want to try the vast array of different styles of beers being brewed by both established and new breweries alike. Morrisons have always had a strong heritage in selling a diverse range of quality beers and we are delighted to have worked in partnership with Morrisons and the Scottish brewing community to enhance this range further.” Morrisons Scottish Beer Festival is the first step in Morrisons extending their range of Scottish craft beers across the Scottish store estate.

The full range within Morrisons Scottish Beer Festival:

Alechemy Brewery– Talisman 330ml
Black Isle Brewery – Blonde 330ml, Yellowhammer 330ml, Red Kite 330ml
Cairngorm Brewery – Trade Winds 500ml, Cairngorm Gold 500ml, Wildcat 500ml, Black Gold 500ml
Deeside Brewery – LAF 500ml, MacBeth 500ml
Knops Brewery – India Pale Ale 330ml
Lerwick Brewery – Azure 330ml, IPA 330ml
Loch Lomond Brewery – Bonnie n’ Blond 500ml
St. Andrews Brewery – Fife Gold 330ml
Tempest Brewing Co. – Easy Livin Pils 330ml, Pale Armadillo 330ml
WEST Brewery – St Mungo Lager 330ml
Wooha Brewing Company – IPA 330ml

 

To celebrate this launch, we are giving away a hamper of some goodies from some of Shetland’s finest food and drink producers. All you have to do to enter is to take a picture of either Lerwick IPA or Azure and post it to our Facebook page, Tweet it to us @Lerwickbrewery, or post it on Instagram using the hashtag #morrisonsbeer and let us know which Morrisons store you got it from.

 

Hamper

 

Competition Rules

Competition open to all UK residents over the age of 18. Entering and submitting details is an acceptance of these rules and confirmation of age requirement.

Prize Details:

500ml bottle Valhalla Brewery Simmer Dim

200ml bottle Shetland Reel Gin, Ocean Scent

3 X Chocolate Bark from Mirrie Dancer (mango, cashew and cranberry) (lemon raspberry and cranberry) (rosemary, pecan and sea salt)

1 box of Mirrie Dancer raspberry ganache filled Belgian chocolate pralines

113g Ravenswing Marmalade from Shetland fudge

250g Puffin Poo from Shetland Fudge

150g Auld Rock Flavour Boannie Isles Tablet fudge

260g Shetlandeli Muckle Flugga Piccalilli

155g Shetlandeli Taing, Onion Marmalade

250g Oceanic Oatcake

Closing date – 16/09/15 – entries after this date will not be counted. To enter this competition take a picture of either Lerwick IPA or Azure and post it to our Facebook page, Tweet it to us, or post it on Instagram using the hashtag #morrisonsbeer and tell us which Morrisons store you got it from. The names of each person entered through social media outlets will be collected and a winner will be drawn at random after the closing date and contacted directly through the chosen social media channel used. The winner’s name will be announced through our social media outlets after the competition closes. We will not pass on your details to third parties, however we may contact you in future about our products that you may be interested in.

No cash alternative available. The prize will be delivered free of charge to the UK address provided once we contact you. We do not take any responsibility either in terms of health and safety or quality for the products contained within the prize. Each product is marked with the details of manufacturer, including who should be contacted in the case of any problems. We reserve the right to cancel or amend this promotion. This competition has been created by the Lerwick Brewery, Ladies Drive, North Road, Lerwick, Shetland, ZE1 0NA and is not endorsed in anyway by the social media channels through which it is advertised.

WE’RE HIRING! Sales Manager

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 WE’RE HIRING!

Sales Manager

 

We are looking for an enthusiastic Sales Manager to join our team based at our hub in Glasgow. You will be responsible for creating and maintaining all company sales and developing sales strategies in order to achieve this. The ideal candidate will have great business acumen and a passion to sell Lerwick Brewery beers.

We are a small team so the ideal candidate will be willing to muck in when needed to help with necessary tasks. We already have listings in 4 major supermarkets so the role will involve growing this side of the business as well as having a strong focus on the on-trade.

 

Key Responsibilities:

Managing on and off trade accounts throughout the UK

Creating new accounts

Developing excellent account relationships

Creating and maintaining sales strategies

Completing weekly reports outlining sales figures, strategies and upcoming plans

Hosting tasting evenings and attending events as required

 

Experience/Skills Required:

Previous experience in a sales role (alcohol sales experience would be an advantage)

Strong commercial awareness

Valid driving license with clean record

Motivated and self-driven

Positive and pro-active attitude

A passion for all things beer!

 

Salary:

Competitive salary with commission structure and company benefits such as a generous pension scheme and car allowance.

If you’re interested in becoming part of the team, please send your CV to:

Isla.mercer@lerwickbrewery.co.uk

 

Azure Now in Bottle!

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Lerwick Brewery, hailing from the most northerly islands in the UK, have made the move to launch Azure in bottles following its success on draught.

Azure Press Release 50 per cent smaller

Azure is a straw coloured, hoppy ale with a 4.3% ABV. Its light, floral tastes have made it a hit with the public, who voted it ‘Beer of the Festival’ at the Montrose Rhythm & Brews festival in March. Its name is a homage to the Pacific Ocean which separates America and New Zealand where the brewery have sourced hops for their beer. The bottle design also takes inspiration from New Zealand Maori tattoo patterns.

Isla Mercer, Chief Executive said “We put a lot of thought into the creation of our beers and Azure is no exception. Shetland has strong links to New Zealand, with many Shetlanders settling there during the clearances in the 19th Century. We wanted to mark this connection by using New Zealand hops and having a New Zealand influence in the label design”

Isla Mercer continued; “We completely sold out of our first batch just on pre-orders alone so have been very busy brewing more to meet with the current demand. We’re delighted with the positive reaction to Azure so far and have high hopes for it”.

RhannaTurberville, Head Brewer, said “We’re looking forward to working with more New Zealand hops in the future as shortages have meant we’ve had to look further afield to find new and exciting hops to brew with. Azure is brewed with American Cascade and New Zealand Rakau which gives it a refreshing elderflower nose and taste followed by a bitterness which ties all the flavours together.”

As with all Lerwick Brewery bottled beers, Azure will be available in 330ml format and is suitable for vegans. Azure will be available in Aldi’s summer beer festival commencing Thursday 9th June and Beer52’s June box as well as a variety of independent retailers throughout the UK.

 

 

Lerwick Brewery now Available in Asda

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We’re delighted to announce that customers will now be able to buy our 60° North Shetland Lager and Skipper’s Ticket Pale Ale in Scottish Asda stores from 18th April. Our beers will be available alongside beers from Deeside, Eden Mill, Jaw Brew, Knops Beer Company, Loch Lomond Brewery, Stewart Brewing, West Beer and Wooha Brewing Company as part of an initiative by the Craft Beer Clan of Scotland and Asda. The Craft Beer Clan promotes the importance of craft beer to the Scottish economy both in Scotland, and worldwide. Asda recognised the popularity of craft beer and how important it is for supermarkets to keep up with these trends following from the huge success of things like the Aldi Beer Festivals.

At the brewery, we think it’s a great initiative to make high quality beers accessible to a large consumer group with the aim of spreading the joy of good beer as far as possible!

Photographer Ian Georgeson, 07921 567360 13 SCOTTISH BREWERIES CHEERS TO NEW ASDA LISTING  Craft beer trend continuous  * Contract value totals £850k between the 13 breweries   * Asda stores across Scotland will now stock over 75 Scottish beers, ales and ciders  * New supermarket relationship with Craft Beer Clan  The trend for craft beer continues, and no more so than in Scotland, with 100 plus breweries, it’s clear the demand for Scottish real ale and craft beer is still bubbling away. Particularly for the following 13 Scottish breweries who are all celebrating after securing new deals with Asda to stock a variety of beers in stores across Scotland, with a contract value of £850k between them.  With a total of 25 new lines launching on shelves from the 13 suppliers, Asda aims to lead the way in supporting the Scottish brewing industry as the demand for craft beer continues in Scotland.  The new deal means that Asda stores across Scotland will now stock over 75 Scottish beers, ales and ciders, as customers look for more premium drinking experiences from local brands.  As well as working with Isle of Arran, Isle of Skye, Loch Ness and Kelburn breweries, the supermarket has also built a relationship with Craft Beer Clan to recruit the additional nine craft beer lines from; Deeside Brewery, Eden Mill Brewery, Jaw Brewery, Knops Brewery, Lerwick Brewery, Stewart Brewing, Loch Lomond Brewing, Wooha Brewing and WEST Brewery.  Asda has worked closely with the Craft Beer Clan, utilising their expertise in the market and Scottish brewery contacts to secure a range of flavoursome unique beers that offer customers drink experiences with authenticity. The final selection of beers was also made to ensure a strong geographical spread from all regions across Scotland.    For the following seven breweries; Isle of Skye, Jaw Brewery, Knops Brewery, Lerwick Brewery, Stewart Brewing, Loch Lomond Brewing and Wooha Brewing, this will be their first major supermarket retail listing.     More than half of the 13 breweries are also run by or in partnership with a woman, supporting recent industry figures that the number of professional women brewers is on the rise in the UK and they are

Michelin Star Restaurant Martin Wishart embraces craft beer with Lerwick Brewery

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Restaurant Martin Wishart on the Shore, Leith, recognises the importance of beer and food pairing and as a result has added craft beer ‘Lerwick IPA’ by Lerwick Brewery to their menu this month.

 

The Restaurant was opened by Martin Wishart in 1999 and gained its much coveted Michelin Star in 2001, to which it has kept a tight grasp ever since. It specialises in re-creating exquisite French dishes using the highest quality Scottish produce. Martin Wishart has a close affiliation with Shetland – both his parents hail from the islands –  and he used to go on holiday there as a child so having a Shetland brewed beer compliments his changing menus naturally.

Patrick Cooper, Head Sommelier at Restaurant Martin Wishart said “Lerwick IPA is an interesting IPA style with a strong emphasis on the malts as well as the fruity hops. The result is a well-balanced, IPA that isn’t too over-powering and as a result goes nicely with a variety of different dishes we serve”

Isla Mercer of Lerwick Brewery said “We’re delighted that Restaurant Martin Wishart has decided to include our beers and are very honoured to feature in a Michelin Star restaurant. We are big advocates of beer and food pairing, providing in depth pairing notes and recipe ideas on our website and we believe beer can be just as good an accompaniment to food as wine is – if not better!”

Lerwick brewery currently have four bottled beers in their range, with plans to introduce more in 2016. In addition to Lerwick IPA, they also make:

  • 60° North Lager, a classic accompaniment to curries and also seafood, in particular, Shetland mussels
  • Skipper’s Ticket Pale Ale, pairing well with classic Sunday roasts and other gravy based dishes
  • Tushkar Oatmeal Stout whose rich coffee and cocoa notes compliment desserts, in particular chocolate gateaux or tiramisu.

Restaurant Martin Wishart is paving the way for the future with more and more restaurants expected to include a wider variety of beers in their drinks offering as the popularity of specialty beer continues to grow.

LB Full Range (inc IPA)

Azure wins ‘Beer of the Festival’ at the Montrose Rhythm & Brews Festival

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Azure Certificate

 

Azure, which we launched at Craft Beer Rising in September 2015 has won the Montrose Rhythm and Brews ‘Beer of the Festival’. The festival goers, of which there were around 650, voted for their favourite beer with Azure coming out top. 2nd place went to Lions Lair Brewery with their ‘Black Mamba’ Dark US IPA and 3rd place was Six Degrees North with their ‘Honey Bee Good’ Honey Beer.

Rhanna, our head brewer said “we’re absolutely delighted for Azure to have won this award. There were some other fantastic breweries represented so the competition was extremely high. For us to win this award is a real honour.”

Rhythm & Brews is a charity beer festival organised by the Metcalf Brothers at Burnside Brewery in collaboration with Mofest (Montrose Music Festival). The event was held at Montrose Town Hall and featured a number of different beers, ciders, prosecco, gin, local bands and food provided by the Pavillion Café. Plans for next year’s Rhythm & Brews are already underway and there will hopefully be another event in October too so make sure to follow the Burnside Brewery and Montrose Music Festival on Facebook to keep in the loop.

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