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Lerwick IPA and Azure part of Morrisons’ new Scottish craft beer range

 

IPA and Azure Morrisons launch

Morrisons have extended their craft beer range and introduce their customers to an expansive range of high quality craft beer from Scotland by working collaboratively with the Food and Drink Hub (Scotland) Ltd and a variety of Scottish brewers. This comes amidst demand from Scottish consumers for new, innovative craft beers from local producers.

The Food and Drink Hub’s beer expert, Steve Wallace, worked with Scottish breweries and Morrisons to identify some of the best beers available from Scotland.

Isla Mercer, Chief Executive of Lerwick Brewery said: “We are delighted to be part of Morrisons new Scottish craft beer range. Food and Drink Hub have done a fantastic job of coordinating this deal and understanding the collaborative nature of the Scottish brewing industry allowing this extensive range increase to happen.”

The Food and Drink Hub’s team has over 70 years of retail and buying experience. The team includes Steve Wallace who is one of Scotland’s leading beer buying experts.

Steve Wallace, Head of Commercial at the Food & Drink Hub commented:
“The craft beer scene in Scotland is thriving both in terms of number of breweries and the quality of liquid being produced and the Scottish beer consumers want to try the vast array of different styles of beers being brewed by both established and new breweries alike. Morrisons have always had a strong heritage in selling a diverse range of quality beers and we are delighted to have worked in partnership with Morrisons and the Scottish brewing community to enhance this range further.” Morrisons Scottish Beer Festival is the first step in Morrisons extending their range of Scottish craft beers across the Scottish store estate.

The full range within Morrisons Scottish Beer Festival:

Alechemy Brewery– Talisman 330ml
Black Isle Brewery – Blonde 330ml, Yellowhammer 330ml, Red Kite 330ml
Cairngorm Brewery – Trade Winds 500ml, Cairngorm Gold 500ml, Wildcat 500ml, Black Gold 500ml
Deeside Brewery – LAF 500ml, MacBeth 500ml
Knops Brewery – India Pale Ale 330ml
Lerwick Brewery – Azure 330ml, IPA 330ml
Loch Lomond Brewery – Bonnie n’ Blond 500ml
St. Andrews Brewery – Fife Gold 330ml
Tempest Brewing Co. – Easy Livin Pils 330ml, Pale Armadillo 330ml
WEST Brewery – St Mungo Lager 330ml
Wooha Brewing Company – IPA 330ml

 

To celebrate this launch, we are giving away a hamper of some goodies from some of Shetland’s finest food and drink producers. All you have to do to enter is to take a picture of either Lerwick IPA or Azure and post it to our Facebook page, Tweet it to us @Lerwickbrewery, or post it on Instagram using the hashtag #morrisonsbeer and let us know which Morrisons store you got it from.

 

Hamper

 

Competition Rules

Competition open to all UK residents over the age of 18. Entering and submitting details is an acceptance of these rules and confirmation of age requirement.

Prize Details:

500ml bottle Valhalla Brewery Simmer Dim

200ml bottle Shetland Reel Gin, Ocean Scent

3 X Chocolate Bark from Mirrie Dancer (mango, cashew and cranberry) (lemon raspberry and cranberry) (rosemary, pecan and sea salt)

1 box of Mirrie Dancer raspberry ganache filled Belgian chocolate pralines

113g Ravenswing Marmalade from Shetland fudge

250g Puffin Poo from Shetland Fudge

150g Auld Rock Flavour Boannie Isles Tablet fudge

260g Shetlandeli Muckle Flugga Piccalilli

155g Shetlandeli Taing, Onion Marmalade

250g Oceanic Oatcake

Closing date – 16/09/15 – entries after this date will not be counted. To enter this competition take a picture of either Lerwick IPA or Azure and post it to our Facebook page, Tweet it to us, or post it on Instagram using the hashtag #morrisonsbeer and tell us which Morrisons store you got it from. The names of each person entered through social media outlets will be collected and a winner will be drawn at random after the closing date and contacted directly through the chosen social media channel used. The winner’s name will be announced through our social media outlets after the competition closes. We will not pass on your details to third parties, however we may contact you in future about our products that you may be interested in.

No cash alternative available. The prize will be delivered free of charge to the UK address provided once we contact you. We do not take any responsibility either in terms of health and safety or quality for the products contained within the prize. Each product is marked with the details of manufacturer, including who should be contacted in the case of any problems. We reserve the right to cancel or amend this promotion. This competition has been created by the Lerwick Brewery, Ladies Drive, North Road, Lerwick, Shetland, ZE1 0NA and is not endorsed in anyway by the social media channels through which it is advertised.

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